Tuesday, February 19, 2013

Two Imaginary Businesses

Relive the Best Moments from the Biggest Films



WWW.OSCARGIFS.TUMBLR.COM

I've created a digital, gif-tastic ad for my imaginary tumblr blog dedicated to gif-ing the Academy Awards, both past and present. Here, I experiment with timing, gesture and celebrity to entice the user to check out this unique blog that celebrates excellence in film with a touch of humor. By creating an 'alive ad', the advertisement takes on a life of its own and elevates the blog to higher expectations and excites the consumers to learn more.

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As a complement to my digital ad, I also created this 2D ad for my fake Foodstagramming business. By highlighting my services with an enticing photograph and utilization of white (well, brown) space, I show off an enticing product that will appeal to a broad audience of people who simply can't be bothered with using Instagram while they eat.

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